Land Securities morphs into Landsec

Land Securities, the UK’s largest listed real estate company, has changed its name to Landsec, following decades of disapproving of the shortened version of its name across the media and industry.

Landsec claims the change builds on its philosophy “Everything is experience” and evolves its brand.

Landsec chief executive, Robert Noel, said: “At Landsec, experience is at the heart of what we do, it’s not just about bricks and mortar. In a world where people have many choices about where they shop, dine, work, live or spend time, it’s experience that matters.

“This is a natural evolution; in fact, people often refer to us as Landsec already. The focus on experience isn’t a new approach, it’s just a clearer way of explaining what matters to us. Our updated brand reflects our culture, our people and our approach, putting the experience of our customers, communities, employees and partners at the heart of everything we do.”

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