Ben Sherman is set to debut in Birmingham after securing a 1,765 sq ft store at LinkStreet, the Hammerson-owned space between the Bullring and Grand Central.
The deal, for an undisclosed price, will see the brand open its first store outside of London in April. It will join Pretty Green, Barber Barber, and a host of pop-up brands at LinkStreet.
Iain Mitchell, UK commercial director at Hammerson, said: “Since its refurbishment in 2015 LinkStreet has gone from strength to strength and the addition of Ben Sherman’s first standalone store in the city is testament to this.”
A spokesperson for Ben Sherman added: “We are delighted to be opening our first store outside of London at Bullring’s LinkStreet. We are looking forward to joining the exciting and original tenant line-up and bringing our high quality collections to Birmingham.”
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