Cluttons has appointed Freddie Pritchard-Smith from Colliers International as its new head of commercial agency.
Pritchard-Smith has more than nine years’ experience in the West End market, having started his career at niche West End consultancy H2SO which was acquired by Colliers in 2014.
He has worked on high-profile leasing deals for the likes of Shaftesbury, Aberdeen Asset Management, CBRE GI, Orchard Street, LaSalle Investment Management, and Standard Life, and is also known for taking part in charity white-collar boxing matches.
Speaking about his appointment, Pritchard-Smith said: “I want to build a dynamic agency team that has the confidence to take a fresh approach to the market. Occupiers needs are changing and we are seeing co-working and lease flexibility on the rise against a back drop of falling rents across Central London. I see a real opportunity in the market for a team to take a different approach to the traditional agency model, which is something that really excites me.
“Cluttons will give me the opportunity to put some of my ideas into practice. It’s an excellent company with a very strong brand, and following its recent restructure it’s a business with great momentum. I have a clear mandate to build a team that will give landlords and occupiers innovative advice that will enable them to capitalise on the ever-evolving office market in Central London.”
Cluttons embarked on a significant restructuring of its business after being bought out of administration by turnaround specialist Rcapital in May.
Steve Morgan, senior partner at Cluttons added: “One of our strategic goals is to increase the breadth of work we do for landlord clients and as part of that it is key to build our transactional business. Bringing Freddie into the team is a clear sign of our intent: he is someone with a real passion for what he does and I want to see him build a team that can challenge the status quo in the market.”
Pritchard-Smith, who joins Cluttons on 9 October, takes on the role of head of commercial agency from Ralph Pearson, who will continue to work with Cluttons’ occupier clients.