Westfield has revealed plans to open Europe’s largest Japanese food hall at its west London shopping centre as part of a £600m expansion.
Ichiba will occupy 17,400 sq ft at Westfield London and will feature a range of stations serving freshly-cooked food, including katsu curries, sushi, sashimi, takoyaki, tempura and noodles, with capacity for more than 200 covers.
The hall will include a traditional bakery and café, a sake bar and a noodle bar and will also offer Japanese kitchen staples, such as rice, miso and soy sauce, books and ceramics.
Ichiba is the first joint venture between the Japan Centre Group and Cool Japan Fund, which helps support businesses to promote Japanese food and culture overseas. Other partners include Gekkeikan sake and Kikkoman soy sauce.
The Westfield London expansion will bring the total gross lettable area at the centre to 2.6m sq ft and the number of stores to 450.
Westfield said an enhanced dining offer will be a key aim of its 740,000 sq ft extension, which is set to open in March 2018.
Keith Mabbett, director of leasing at Westfield UK and Europe, said: “As well as welcoming more fashion and home retailers to our expansion, innovation in dining and leisure will be a key feature of the new Westfield London.
“Ichiba is a fantastic concept that will offer our visitors the opportunity to dine, shop and experience Japanese cuisine and culture with an element of theatre – and we know it will be hugely popular.”