US denim brand Guess has announced plans for a new flagship at Liverpool One – its first store in the North West.
Landlord Grosvenor Europe has signed up the retailer for a 5,000 sq ft unit at Liverpool One’s Paradise Street, which is set to open this spring.
It will stock the complete Guess collection, including denim for men and women, watches, sunglasses and footwear, the Guess kids and Marciano ranges.
The signing of Guess follows the opening of other Paradise Street regional flagships including Jack Wolfskin, Lindt, Smiggle and Urban Decay.
Miles Dunnett from Grosvenor Europe said: “The momentum behind Paradise Street continues with GUESS, an excellent new addition to Liverpool One’s line-up of international brands. Liverpool is highly regarded as one of the most fashion conscious cities in Europe and Guess cements Liverpool One’s position as a prime retail and leisure destination.”
Victor Herrero, chief executive of Guess, added: “Liverpool One has a reputation for being very fashion forward and at the heart of a city that has a unique sense of style, both of which made it an obvious choice for a Guess flagship.”
Footfall at Liverpool One reached 29m in 2016, 4% ahead of the UK average, and sales increased by 8% compared to 2015.
Metis Real Estate Advisors and Cushman & Wakefield acted for Liverpool One.
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