Jon Hunt, the founder of estate agent Foxtons, has launched a luxury serviced office business.
The new company, called Dryland, will target the top end of serviced offices with the first site having opened on High Street Kensington.
Hunt is said to have signed up around 300 members for the Kensington site, including the American gym Equinox.
The project has been launched to tap into businesses that want the flexibility that conventional 20-year London office leases lack but are still willing to pay for high-quality office accommodation.
Hunt made an estimated £375m from selling the agency firm Foxtons to private equity group BC Partners in 2007.
The luxury offices cost up to £1,399 a month for members. The package includes 24-hour access to luxury lounges and boardrooms, a terrace, high-speed broadband, a library, a chauffeur-driven Maserati, and invitations to exclusive events in the area.
The Kensington site also includes a five-star hotel service, with a Grand Cafe run by a Michelin-starred chef.
Hunt is said to be looking for further sites for Dryland, including potentially Chancery Lane and Shoreditch.