7Liverpool has made its debut at Liverpool One after striking a deal with landlord Grosvenor.
The retailer has taken a 1,200 sq ft unit on Paradise Street at the Merseyside shopping centre scheme.
7Liverpool stocks menswear from brands including Adidas Originals, Kenzo, Android Homme and Mason Garments.
Miles Dunnett, director at Grosvenor Europe, said: “7Liverpool is another great addition to Liverpool One. The concept brings something very different to our line-up, reinforcing our fashion credentials and complementing the other recent arrivals and forthcoming arrivals, such as Jack Wolfskin and Guess.”
7Liverpool follows the opening of Jack Wolfskin, Lindt, Smiggle and Foot Asylum on Paradise Street.
Rolex and Urban Decay are also currently fitting out stores in time for Christmas, while Guess is set to open its new store early next year.
Metis and Cushman & Wakefield acted for Grosvenor. Lawson Hubbard Lowe represented 7Liverpool.
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