Cult British music figure Jai Paul, his two-time Ivor Novello winning brother A.K. Paul and Muz Azar have signed a deal to create a home for their new project, the Paul Institute, at Mitsui Fudosan, Stanhope and AIMco’s White City Place.
The venture will house the institute’s growing collective of musicians, artists and technologists. The centre’s aim is to support and nurture new British music talent.
It will take space in the circular Rotunda building, which is a self-contained annex spread across two floors and used to house a BBC discotheque for staff. It will be transformed into 3,000 sq ft of creative space for the Paul Institute to occupy.
“West London is the place where it all started for us and we can’t think of a more suitable place than the Rotunda to call our new home,” co-founder Azar said.
Paul, pictured for the first time in three years, is one of the UK’s most elusive artists. But, despite having only officially released two songs in the last seven years, he has achieved global recognition for his music. His brother A.K. Paul has worked with the likes of Alicia Keys, Miguel, Emeli Sande and Sam Smith.
“The Paul Institute is an immensely creative enterprise and will perfectly complement the mix of companies already moving in to White City Place,” said David Camp, chief executive of Stanhope. “We’re proud to support emerging British music talent by hosting the Paul Institute in White City and we look forward to watching this exciting initiative grow.”
White City Place offers 900,000 sq ft of office accommodation, and confirmed tenants also include YOOX Net-A-Porter, The Royal College of Art, Huckletree, ITV and BBC Digital.