Pop up retail agent strikes US partnership

US real estate venture capital firm Fifth Wall has invested in pop up retail marketplace Appear Here to help fund its expansion plans in America.

The investment will allow Appear Here to guarantee vacant store supply for retailers signing up to the platform looking for space.

Fifth Wall is the second US company to invest in the UK-based brand, which is looking to grow in London, New York and Paris.

Appear Here has already raised $12m in a funding round led by Octopus Ventures with participation from Simon Venture Group.

Its platform allows retailers to look for spaces to sell their products to consumers using short-term leases.

Over 100,000 brands have signed up on the platform and Appear Here has already booked 4,000 shops in the last 12 months in London.

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