Appear Here has hired a Cushman & Wakefield retail director to head up its new global special projects team.
Eva Marie Santiago was responsible for negotiating the first ever “NFL Experience” in Times Square with the NFL and Cirque du Soleil. She has also represented a variety of international brands such Live Nation, Mikihouse, Apostrophe, Secret Cinema and Mahiki.
Prior to Cushman and Wakefield, Santiago was a director of retail development at Blackstone where she spearheaded pop-up shops in New York.
At Appear Here, she will be responsible for pioneering new projects and partnerships across London, Paris and New York for the company’s rapidly expanding community.
Other key hires to Appear Here’s global special projects team include Josh Yentob, who headed up the concept store, FiveStory, and drove international expansion for the swimwear brand, Solid & Striped. He’ll also be joined by Becky Jones who previously headed up markets at
Appear Here and ran government campaigns, including Pop up Britain.
The launch of the global special projects team has been prompted by the rapid growth of Appear Here’s community, which has increased by over 350% in the last 12 months.
Ross Bailey, chief executive and founder, said: “We always want to go the extra mile for our community. That means giving them access to spaces and experiences they wouldn’t find elsewhere. This team’s incredible experience in the industry will mean we can start doing this on a much larger scale.”
Santiago added: “Appear Here is at the forefront of a retail revolution, globally. Ross understands retail space is media space; a place for people to experience an idea. Despite all the changes in the digital world; people around the world still want an experience. Brands are reinventing how their product comes to life and landlords understand the inherent marketing value by letting them space. I am very excited to join the team expanding this global platform.”