Thames Valley Housing rebrands shared ownership offering as SO Resi

Housing association Thames Valley Housing (TVH) has rebranded its shared ownership offering as SO Resi by Thames Valley Housing in a bid to unlock new housing opportunities across London and the South West, Property Week can reveal.

TVH, which currently owns or manages 15,000 homes in London, Surrey, Berkshire, Hampshire, Wiltshire, Oxfordshire, Buckinghamshire and Sussex, is aiming to deliver more than 1,500 homes per year alongside its new brand. The change will be fully unveiled at this year’s RESI Conference at Celtic Manor on 13-15 September.

The housing association told Property Week: “SO Resi by Thames Valley Housing is a forward-thinking approach to unlocking new housing opportunities. We are continuing to grow our reputation for being innovative and to find new ways to build quality homes using new technology, and keep our people at the heart of everything we do.”

Speaking at last week’s PW Power 100 launch party, in which she was ranked 77th, chief executive Geeta Nanda (pictured) said the residential sector faced huge challenges with the recent Grenfell Tower tragedy “shockingly underlining how we [as a nation] have disregarded housing support for those most in need”.

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Nanda added: “SO Resi is about dealing with misconceptions and lack of understanding that often prevent people from taking advantage of shared ownership. Thames Valley Housing (TVH) is re-branding its shared ownership homes as SO Resi to make the concept clearer to homebuyers. The new strapline is ‘making home ownership possible’.

“Our aim is to break down the complexity of shared ownership to ensure we has a totally transparent conversation with our customers. In building awareness, we will position shared ownership as a long-term solution to home ownership. We want the brand to encompass the whole shared ownership experience and not just deal with the buying process as we have a long term relationship with that customer.”

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